This is a real good article form Adena Shutzberg at Directions Magazine.
It’s about ten things you can do to help someone write an article about a GIS application or map series (helping them get it right, to make you look better).
Click here or go to: http://www.directionsmag.com/article.php?article_id=3511
After reading this article, I definitely learned a few things. It’s a quick read, and I would recommend it!