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Rooftop QR codes for advertising in Maps

Bill A’Hearn from Glendale passed this along – now advertisements will be embedded in the physical world?   Don’t know what a QR code is?  You will recognize it immediately!

http://www.heavychef.com/how-rooftop-qr-codes-are-being-used-in-advertising/

My question after reading the article is: how will this company guarantee that the code will be loaded into Google or Bing or Yahoo maps?  What is the accuracy of the imagery that they will be taking – it would be pretty bad if the new image was shifted over by 10 feet, causing some serious confusion.  And what about consistency – we could have little images all over the place that don’t have the same date as the imagery next to them …

 

1 comment to Rooftop QR codes for advertising in Maps

  • A smarter idea would be for Google and Bing to charge companies for this (less than what this company is doing) and just create it electronically. That’s right, take the digital aerial imagery and just paste the QR code there. Much easier than physically putting this on the building. It’s called digital billboard advertising. But if Google and Bing don’t provide, then this is an alternative – albeit a costly one.

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